Archive for September 2014

5 Reasons to Stop Building Trading Technology from Scratch

  For reasons we cannot fathom, broker-dealers and FinTech firms are under the impression that buying a turn-key trading platform isn’t affordable. It seems like only a small clandestine group of tech-savvy Wall Streeters are aware that building a trading platform from scratch is more resource intensive and time consuming due to the plethora of…

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Join ETNA at The Trading Show 2014 in NYC

ETNA will be at booth #13 showcasing ETNA Trader – a white label trading platform that can be leveraged by brokers, traders, and developers. Brokers can utilize the platform by offering it to their existing client base as a value added tool. Our web based trading platform coupled with our mobile apps have made trading…

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ETRE Financial and ETNA team up to create the first web based ETP platform

Utilizing ETNA’s broker-dealer technology, ETRE Financial creates a new system to trade single asset REITs on national stock exchanges. NEW YORK, New York – September 16, 2014 – ETRE Financial, a real estate financial services and information technology company, recently announced the release of the 2.0 beta version of their web based trading platform, making…

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ETNA Trader disrupts the FinTech scene by allowing developer piggybacking

ETNA challenges the conventional approach to creating financial technology applications and opens their code to FinTech firms looking to build new software NEW YORK, New York – August 25, 2014 – ETNA, a trading platform provider traditionally catering to broker-dealers, announced today that it is partnering with FinTech startups as well as established financial services…

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