Technology
The Rise of Self-Directed Investing in a Digital World
The rise of computers, smartphones, the Internet, and other technologies have greatly changed the way we live our lives. Essentially, every industry and every aspect of our lives has been impacted by these technologies, including investing. Increasingly, investors are cutting out expensive wealth managers, instead taking a “Do-it-Yourself” approach – self-directed investing, and controlling their…
Read More3 Steps to Launch a Robo-Advisor Software Platform and Bring your Business Online
From high-frequency trading to long-term investing, computer algorithms are taking over online investment sector at a breathtaking speed. The modern technology, exponential growth of AI and machine learning has made it possible for wealth managers to provide digital financial advice using robo-advisor software to their clients and created a whole new division in FinTech –…
Read More5 Reasons To Outsource Technology Needs for A Growing FinTech firm
In “FinTech”, technology is at least half the battle. As new FinTech firms move up to cruising speed, there is a temptation to develop that technology in house. Proprietary trading platforms allow differentiation in a crowded market, or so the logic goes. Being a platfrom-as-a-service provider we, at ETNA, hear this every day to the…
Read MoreETNA Trader Mobile v.2.31 is released: what’s new
Check the new version of ETNA Trader Mobile Trading Application in the AppStore and GooglePlay markets. Along with general usability and performance improvements we have added some cool new features for a delightful trading experience on the go. We are sure both traders and our client brokers will benefit from these new additions to our…
Read MoreMobile Apps are Key for Financial Inclusion
Why FinTech startups shall think of going mobile first and how companies reimagine financial inclusion via mobile devices? When people think about the FinTech revolution, it’s natural to imagine a western or eastern country filled with innovation. The United States and China, for example, are top of mind whenever people speak on the evolvingFinTech environment.…
Read MoreSuccessful Robo-Advisor Companies Rely on OMS APIs
Find out how robo-advisor OMS API helps wealth tech companies launch faster and run more efficiently along with what an API really is. Did you know that 90 percent of Uber’s technology isn’t custom? Instead, the company’s code is built on top of APIs provided by platforms such as Google and Amazon Web Services (AWS).…
Read MoreA Quick Look at Ripple
It may sound contradictory, but the Ripple network is going to be making a big splash in the financial world. Some would argue it already has, with the Fed releasing a research paper praising the technology and banks beginning to use it. So what exactly is Ripple? Ripple is an open source protocol for sending…
Read MoreETNA will be at the 2015 International Traders Expo in New York
We are pleased to announce that we will be exhibiting at the 2015 International Traders Expo, a three-day event starting on February 28th and ending March 2nd at the Marriott Marquis in New York. Come see us at Booth 5306! Throughout the event we will be showcasing ETNA Trader, a white label and fully customizable online…
Read MoreBitcoin & Exchanges – A Quick Primer
What is Bitcoin? Bitcoin. What is it? Bitcoin (known as BTC or XBT) is a decentralized, completely peer-to-peer, digital asset (some say currency, some say commodity) based on open source software that runs on millions of computers all around the globe. Being decentralized, there is no organization, bank, or government that controls Bitcoin. Any internet-connected…
Read More5 Reasons to Stop Building Trading Technology from Scratch
For reasons we cannot fathom, broker-dealers and FinTech firms are under the impression that buying a turn-key trading platform isn’t affordable. It seems like only a small clandestine group of tech-savvy Wall Streeters are aware that building a trading platform from scratch is more resource intensive and time consuming due to the plethora of known…
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