ETNA Broker Suite

All-in-one White Label Trading Platform for Online Broker-Dealers and Digital Advisors

  • Intuitive HTML5 trading terminal runs in any web browser
  • White label multi-asset brokerage platform
  • Convenient "pay-per-use" subscription plans
  • Trading APIs and Widget Designer for FinTech developers
ETNA Trader for Broker-Dealers
ETNA OMS with Broker Back Office

ETNA Mobile

Unleash the power of mobile trading with our full featured apps for iOS and Android

  • Customizable screen layout and settings
  • Streaming market data, including depth of market (Level II)
  • Seamless real-time synchronization with the web platform
  • Options Trading and Option Chain
  • Price Alerts with push notifications
ETNA Trader Mobile
ETNA OMS with Broker Back Office

ETNA Middle and Back Office

Streamline trade lifecycle, back office operations and compliance in one place

  • Complete control over trade execution
  • Automated pre- & post-trade compliance
  • Trading platform management
  • Order creation, fractional shares and allocations
  • API for robo-advisors and FinTech Startups
ETNA OMS with Broker Back Office

Broker-Dealers

 Stay competitive by offering users the latest trading technology while minimizing IT costs. Deliver convenient trading experience and increase trading volumes. Pay-per-use pricing plans and support included.

Digital Advisors

Launch a digital advisor within days and focus on your unique value proposition while we take care of all the technology needs of a modern robo-advisor. Client Dashboards, Portfolio Rebalancing, OMS and Back Office.

Trading Educators

White Label online trading simulator is a perfect educational tool to educate the next generation of online investors. Customize trading rules, control student access and progress with back office portal.

White Label Trading Platform for Online Broker Dealers, Digital Advisors and FinTech Firms

ETNA provides a front to back white label software solution to run an online brokerage business. ETNA's white label trading platform includes Web and Mobile Trading Terminals, OMS, Middle and Back Office. Our advanced trading technology easily connects through API to 3rd party execution, clearing and market data providers of choice. Our team of seasoned FinTech developers also help customizing the platform.

ETNA Digital Advisor is a white label platform for robo-advisors, fund managers and RIAs.  Accelerate the launch of new wealth management products and services and focus on developing unique algorithms while ETNA takes care of the technology needs.

ETNA's white label trading platform takes care of execution, pre-trade and post-trade risk, margin requirements, account balances, trade allocations, compliance and reporting, communication via FIX protocol, reconciliation of account information with the executing/clearing broker and many other essential functions.

From the blog

Meet us at Invest 2019, July 16-17, New York

ETNA will be exhibiting at the most anticipated digital wealth management event of the year – Invest Conference. The conference and exhibition will be happening at the Marriott Marquis Hotel in New York, July 16-17. One of the major events in online investing industry, Invest will attract wealth management, digital advisory and FinTech firms. The…

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Voice Activated Trading: Pros and Cons

The advancement of technology has made stock trading much, much easier. It’s hard to imagine now, but 40 years ago trading could be a real pain. At a minimum, you’d have to call up a broker to put in an order. Often, trades would take a day or more to execute. Now, you don’t even…

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The Rise of Self-Directed Investing in a Digital World

The rise of computers, smartphones, the Internet, and other technologies have greatly changed the way we live our lives. Essentially, every industry and every aspect of our lives has been impacted by these technologies, including investing. Increasingly, investors are cutting out expensive wealth managers, instead taking a “Do-it-Yourself” approach – self-directed investing, and controlling their…

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3 Steps to Launch a Robo-Advisor Software Platform and Bring your Business Online

From high-frequency trading to long-term investing, computer algorithms are taking over online investment sector at a breathtaking speed. The modern technology, exponential growth of AI and machine learning has made it possible for wealth managers to provide digital financial advice using robo-advisor software to their clients and created a whole new division in FinTech – WealthTech. Since…

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Digital Advice as a new reality for Online Broker-Dealers

Making the Digital Advisor a Profitable Part of Online Brokerage Business Digital, online, connected – these new aspects of broker-dealers all correspond to the way a growing part of the market wants to handle its investments and trading. In 2018, the Pew Research Center found that millennials had become the largest living generation in the US,…

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