ETNA Broker Suite

All-in-one White Label Trading Platform for Online Broker-Dealers and Digital Advisors

  • Intuitive HTML5 trading terminal runs in any web browser
  • White label multi-asset brokerage platform
  • Convenient "pay-per-use" subscription plans
  • Trading APIs and Widget Designer for FinTech developers
ETNA Trader for Broker-Dealers
ETNA OMS with Broker Back Office

ETNA Mobile

Unleash the power of mobile trading with our full featured apps for iOS and Android

  • Customizable screen layout and settings
  • Streaming market data, including depth of market (Level II)
  • Seamless real-time synchronization with the web platform
  • Options Trading and Option Chain
  • Price Alerts with push notifications
ETNA Trader Mobile
ETNA OMS with Broker Back Office

ETNA Middle and Back Office

Streamline trade lifecycle, back office operations and compliance in one place

  • Complete control over trade execution
  • Automated pre- & post-trade compliance
  • Trading platform management
  • Order creation, fractional shares and allocations
  • API for robo-advisors and FinTech Startups
ETNA OMS with Broker Back Office


 Grow business by offering traders innovative software and reducing operating costs at the same time. Deliver convenient trading experience and increase trading volumes. Pay-per-use white label trading platform.

Digital Advisors

Launch a digital advisor within days and focus on your unique value proposition while we take care of all the technology needs of a modern robo-advisor. Client Dashboards, Portfolio Rebalancing, OMS and Back Office.

Trading Educators

White Label online trading simulator is a perfect educational tool to educate the next generation of online investors. Customize trading rules, control student access and progress with back office portal.

White Label Trading Platform for Online Broker Dealers, Digital Advisors and FinTech Firms

ETNA provides a front to back white label software solution to run an online brokerage business. ETNA's white label trading platform includes Web Trader and Mobile Trading Terminals, OMS, Middle and Back Office. Our advanced trading technology easily connects through API to 3rd party execution, clearing and market data providers of choice. Our team of seasoned FinTech developers also help customizing the platform.

ETNA Digital Advisor is a white label platform for robo-advisors, fund managers and RIAs.  Accelerate the launch of new wealth management products and services and focus on developing unique algorithms while ETNA takes care of the technology needs.

ETNA's white label trading platform takes care of execution, pre-trade and post-trade risk, margin requirements, account balances, trade allocations, compliance and reporting, communication via FIX protocol, reconciliation of account information with the executing/clearing broker and many other essential functions.

From the blog

ETNA at AAII Investor Conference

Meet ETNA Oct 25-27, 2019 in Orlando, FL for an annual AAII Investor Conference at the Omni Hotel Resort. The American Association of Individual Investors annual event typically welcomes over 1000 attendees with a solid background in investing, including online investing. Over 30 exhibiting companies such as TD Ameritrade, Discover, Options Industry Council and more…

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ETNA Trading API at the Benzinga FinTech Awards

We are happy to share that ETNA Trading API is nominated at the Benzinga Global FinTech Awards 2019 in Investing>Best Trading Technology Category.

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Back to School: the great tools for stock trading and where to find them

Autumn is approaching and that means kids, college students and many others will be heading back to school. Even if your official school years are far behind you, it is always a great time to learn new skills like stock trading and brush up your skills with a stock trading simulator. This is especially true…

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5 Tips to Pick a White Label Trading Software

What is a white label trading software and why the rising number of online broker-dealers and wealth management firms switch to this model? It’s a lesson that mass-market retailers learned a generation ago: white label products sell. Grocery stores offer store-branded versions of everything from cereal to pasta sauce for less than the bigger names,…

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Whats is OMS? Trade Order Management System for WealthTech Startups

What is a trade order management system? Let’s start by getting a general definition of what a Trade Order Management System (OMS) is before exploring its history, functionality and what’s available in the modern OMS vendors marketplace. An Order Management System (OMS), is a computer software system used in various industries designed to help manage…

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