ETNA Broker Suite

All-in-one White Label Trading Platform for Online Broker-Dealers and Digital Advisors

  • Intuitive HTML5 trading terminal runs in any web browser
  • White label multi-asset brokerage platform
  • Convenient "pay-per-use" subscription plans
  • Trading APIs and Widget Designer for FinTech developers
ETNA Trader for Broker-Dealers
ETNA OMS with Broker Back Office

ETNA Mobile

Unleash the power of mobile trading with our full featured apps for iOS and Android

  • Customizable screen layout and settings
  • Streaming market data, including depth of market (Level II)
  • Seamless real-time synchronization with the web platform
  • Options Trading and Option Chain
  • Price Alerts with push notifications
ETNA Trader Mobile
ETNA OMS with Broker Back Office

ETNA Middle and Back Office

Streamline trade lifecycle, back office operations and compliance in one place

  • Complete control over trade execution
  • Automated pre- & post-trade compliance
  • Trading platform management
  • Order creation, fractional shares and allocations
  • API for robo-advisors and FinTech Startups
ETNA OMS with Broker Back Office

Broker-Dealers

 Stay competitive by offering users the latest trading technology while minimizing IT costs. Deliver convenient trading experience and increase trading volumes. Pay-per-use pricing plans and support included.

Digital Advisors

Launch a digital advisor within days and focus on your unique value proposition while we take care of all the technology needs of a modern robo-advisor. Client Dashboards, Portfolio Rebalancing, OMS and Back Office.

Trading Educators

White Label online trading simulator is a perfect educational tool to educate the next generation of online investors. Customize trading rules, control student access and progress with back office portal.

Our Clients

eOption
tradier-logo
SterlinTradingTech
Matador Free Trading App
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White Label Trading Platform for Online Broker Dealers, Digital Advisors and FinTech Firms

ETNA provides a front to back white label software solution to run an online brokerage business. ETNA's white label trading platform includes Web and Mobile Trading Terminals, OMS, Middle and Back Office. Our advanced trading technology easily connects through API to 3rd party execution, clearing and market data providers of choice. Our team of seasoned FinTech developers also help customizing the platform.

ETNA Digital Advisor is a white label platform for robo-advisors, fund managers and RIAs.  Accelerate the launch of new wealth management products and services and focus on developing unique algorithms while ETNA takes care of the technology needs.

ETNA's white label trading platform takes care of execution, pre-trade and post-trade risk, margin requirements, account balances, trade allocations, compliance and reporting, communication via FIX protocol, reconciliation of account information with the executing/clearing broker and many other essential functions.

From the blog

Voice Activated Trading: Pros and Cons

The advancement of technology has made stock trading much, much easier. It’s hard to imagine now, but 40 years ago trading could be a real pain. At a minimum, you’d have to call up a broker to put in an order. Often, trades would take a day or more to execute. Now, you don’t even…

ETNA at InvestOPS 2019

We are glad to announce that ETNA will be exhibiting at the upcoming InvestOPS 2019 conference and exhibition.  Meet us March 6-7, 2019 at Innisbrook Resort and Golf Club, Palm Harbor, FL. Organized by Trade Tech, the largest gathering of buy side COOs and heads of investments, InvestOps will bring together the ‘who is who’…

6 Smart Ways to use Paper Trading Platform

Paper trading, or using stock trading simulation software, allows new investors to test the waters before jumping in. Paper trading software simulates stock trading under real world conditions, but real money isn’t required – in other words, its virtual trading platform. Many investors use paper trading software to educate themselves before they start live trading.Even…

Digital Advice as a new reality for Online Broker-Dealers

Making the Digital Advisor a Profitable Part of Online Brokerage Business Digital, online, connected – these new aspects of broker-dealers all correspond to the way a growing part of the market wants to handle its investments and trading. In 2018, the Pew Research Center found that millennials had become the largest living generation in the US,…

Season’s Greetings from all of us at ETNA

What a year! Thank you for sharing 2018 with us. We wish you merry and jolly winter holidays and a prosperous new 2019!Our promise in 2019 is to keep on building and improving our software products to help financial services firms grow and scale. We are excited to power many emerging FinTech and WealthTech firms and make…