Web Trader

All-in-one White Label Trading Platform-as-a-Service for Online Broker-Dealers

  • Web trading platform for self-directed investors
  • Intuitive web user interface
  • White label multi-asset brokerage platform
  • Digital Account Opening and Funding
  • Extendable widget-based trading platform with APIs and tech support

Broker Back Office

Streamline trade lifecycle, automate back office operations and compliance in one place

  • White label web-based broker back office with API
  • Manage full trade lifecycle
  • Order placement, fractional shares and allocations
  • Risk Management, pre- & post-trade compliance
  • Users, accounts and trade management
  • API for digital advisors and FinTech Startups

Digital Advisor

White Label Digital Wealth Management Software for  Advisors and RIAs

  • Digital Account Opening and Funding
  • Customer Risk Profiling
  • Interactive Investor Dashboards
  • Advisor Dashboards
  • Automated Compliance and Back Office
  • Portfolio Rebalancing
  • Convenient device-neutral interface

Mobile Trading

Unleash the power of mobile trading with a full featured apps for iOS and Android

  • Streaming market data, including depth of market (Level II)
  • Mobile Options Trading and Option Chains
  • Real-time Price Alerts with push notifications
  • Seamless real-time synchronization with the web platform

Stock Trading API

White Label API for FinTech firms building digital wealth management apps with live trading

  • Live equities and options trading
  • Real-time market data
  • Fractional shares trading support
  • Trade Allocations
  • Broker Back Office

Trading Simulator

White Label Paper Trading Platform for online brokers and educational firms

  • Lifelike equities and options trading
  • Real-time market data
  • Option Chains (multi-legs, OCO, OTO)
  • Simulated Compliance
  • Leaderboards, gamification tools
  • Customizable alerts engine


 Grow business by offering traders innovative software and reducing operating costs at the same time. Deliver convenient trading experience and increase trading volumes. Pay-per-use white label trading platform.

Digital Advisors

Launch a digital advisor within days and focus on your unique value proposition while we take care of all the technology needs of a modern robo-advisor. Client Dashboards, Portfolio Rebalancing, OMS and Back Office.

Trading Educators

White Label online trading simulator is a perfect educational tool to educate the next generation of online investors. Customize trading rules, control student access and progress with back office portal.

White Label Trading Technology for Online Brokerage, Digital Advisors and FinTech Firms

ETNA provides an all-in-one white label software solution to run an online brokerage or digital wealth management business.

ETNA's white label trading platform features Web Trader and Mobile Trading Applications, Middle and Back Office and Trading APIs. Turn-key stock trading technology is seamlessly  integrated via API with execution venues, clearing and market data providers of choice.

ETNA Trader is an all-in-one solution for brokerages focused on self-directed investors and commission-free trading. Conveniently packaged as platform-as-a-service ETNA Trader removes the burden of maintaining costly IT teams and infrastructure.

ETNA Digital Advisor is a white label platform for managing passive investments. Designed for robo-advisors,  fund managers and RIAs, ETNA Digital Advisor is a perfect opportunity to expand brokerage offering with advisory services to increase trading volumes and attract new clientele. ETNA facilitates the launch of new wealth management products and services, while WealthTech firms focus on developing unique algorithms and personalized customer experience.

ETNA's trading technology suite takes care of execution, trade lifecycle, pre- and post-trade risk, margin requirements, account balances, trade allocations, compliance and reporting, FIX protocol connectivity, reconciliation of account information with the executing/clearing broker, OATS reporting and many other essential functions of an online brokerage business.

A Quick Look at Ripple

It may sound contradictory, but the Ripple network is going to be making a big splash in the financial world. Some would argue it already has, with the Fed releasing a research paper praising the technology and banks beginning to use it. So what exactly is Ripple? Ripple is an open source protocol for sending…

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ETNA Trader Video Tour

Join Roman Zrazhevskiy, our SVP of Product Strategy, as he gives a tour of our private label web trading platform, ETNA Trader. Share and stay connected with us for industry news and company updates Facebook Twitter LinkedIn YouTube    

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Halloween Week Not So Scary on the Markets (Weekly Financial Review, Oct. 31-Nov. 4, 2011)

Halloween week wasn’t so scary in the markets, with very little movement on Monday at all, and increases on both Wednesday and Thursday in the major U.S. indexes. U.S. markets ended slightly down on Friday, after an unstable week of gains and losses. The S&P was the hardest hit, down -7.92 points, or 0.63% to…

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‘Flash Boys’ in a nutshell

The PR bluster around the new Michael Lewis book ‘Flash Boys’ is deliberately confusing, yet almost no-one seems to have read it. With the FBI investigating high-frequency trading (HFT), the issues that the book raises are clearly very serious. This is what you need to know. 1) HFT strategy is under the spotlight, specifically latency…

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ETNA Software blogging

We are happy to announce the launch of the blog of ETNA Software. Come over often to check for updates of our blogging about a number of important things: technology – should it be JAVA, .NET, Silverlight or Flex; trading – bulls and bears, stocks, options, futures, FX; general stuff – everything that is of…

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