Web Trader

All-in-one White Label Trading Platform-as-a-Service for Online Broker-Dealers

  • Web trading platform for self-directed investors
  • Intuitive web user interface
  • White label multi-asset brokerage platform
  • Digital Account Opening and Funding
  • Extendable widget-based trading platform with APIs and tech support

Broker Back Office

Streamline trade lifecycle, automate back office operations and compliance in one place

  • White label web-based broker back office with API
  • Manage full trade lifecycle
  • Order placement, fractional shares and allocations
  • Risk Management, pre- & post-trade compliance
  • Users, accounts and trade management
  • API for digital advisors and FinTech Startups

Digital Advisor

White Label Digital Wealth Management Software for  Advisors and RIAs

  • Digital Account Opening and Funding
  • Customer Risk Profiling
  • Interactive Investor Dashboards
  • Advisor Dashboards
  • Automated Compliance and Back Office
  • Portfolio Rebalancing
  • Convenient device-neutral interface

Mobile Trading

Unleash the power of mobile trading with a full featured apps for iOS and Android

  • Streaming market data, including depth of market (Level II)
  • Mobile Options Trading and Option Chains
  • Real-time Price Alerts with push notifications
  • Seamless real-time synchronization with the web platform

Stock Trading API

White Label API for FinTech firms building digital wealth management apps with live trading

  • Live equities and options trading
  • Real-time market data
  • Fractional shares trading support
  • Trade Allocations
  • Broker Back Office

Trading Simulator

White Label Paper Trading Platform for online brokers and educational firms

  • Lifelike equities and options trading
  • Real-time market data
  • Option Chains (multi-legs, OCO, OTO)
  • Simulated Compliance
  • Leaderboards, gamification tools
  • Customizable alerts engine


 Grow business by offering traders innovative software and reducing operating costs at the same time. Deliver convenient trading experience and increase trading volumes. Pay-per-use white label trading platform.

Digital Advisors

Launch a digital advisor within days and focus on your unique value proposition while we take care of all the technology needs of a modern robo-advisor. Client Dashboards, Portfolio Rebalancing, OMS and Back Office.

Trading Educators

White Label online trading simulator is a perfect educational tool to educate the next generation of online investors. Customize trading rules, control student access and progress with back office portal.

White Label Trading Technology for Online Brokerage, Digital Advisors and FinTech Firms

ETNA provides an all-in-one white label software solution to run an online brokerage or digital wealth management business.

ETNA's white label trading platform features Web Trader and Mobile Trading Applications, Middle and Back Office and Trading APIs. Turn-key stock trading technology is seamlessly  integrated via API with execution venues, clearing and market data providers of choice.

ETNA Trader is an all-in-one solution for brokerages focused on self-directed investors and commission-free trading. Conveniently packaged as platform-as-a-service ETNA Trader removes the burden of maintaining costly IT teams and infrastructure.

ETNA Digital Advisor is a white label platform for managing passive investments. Designed for robo-advisors,  fund managers and RIAs, ETNA Digital Advisor is a perfect opportunity to expand brokerage offering with advisory services to increase trading volumes and attract new clientele. ETNA facilitates the launch of new wealth management products and services, while WealthTech firms focus on developing unique algorithms and personalized customer experience.

ETNA's trading technology suite takes care of execution, trade lifecycle, pre- and post-trade risk, margin requirements, account balances, trade allocations, compliance and reporting, FIX protocol connectivity, reconciliation of account information with the executing/clearing broker, OATS reporting and many other essential functions of an online brokerage business.

Friday Nerdy Stuff

TGIF! We’re opening up a weekly Friday feature here, that would entertain you with some nerdy stuff that we create, share and enjoy. This week it is a visualization of repository of one of our projects. Check this out:

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Digital Onboarding as a key tool for business growth

The digital onboarding experiences for technology giants Slack and Netflix are impressively effortless, and with a good reason. A long time ago, both companies recognized that in getting users on to their systems quickly, and empowering them to make use of what they offered, they had a recipe for keeping users subscribed. Slack’s AI assistant,…

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September FinTech Startups Meetup: Demo Day

FinTech Startups Meetup: Demo Day is an NYC based monthly meetup featuring 5 Red-hot FinTech startups demo their latest and greatest. ETNA is proud to see 2 our partners Tradier and qbeats among demoing companies at a recent FinTech Startups Meetup on September 2,2015. Tradier is a financial services cloud provider that offers the first brokerage API to serve platform providers.…

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ETNA Software at Traders EXPO in New York, Marriott Marquis Hotel

ETNA Software will demonstrate financial software, online trading technologies and asset management at the Traders EXPO, Marriott Marquis Hotel, New York on February, 17-19,  2013. ETNA Software’s booth number is #5510 and it is located on the 5th floor. See our Exhibitor’s Details, download the Floor Plan ETNA Software solutions combine buy side and sell side…

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Tradier partners with ETNA to accelerate launch

Charlotte, North Carolina – April 19, 2013 — Financial services cloud provider Tradier announced today that it has entered into a strategic technology relationship with ETNA to provide key components and platform development services for its core platform. This marks a considerable milestone in the upcoming launch of Tradier. Tradier offers an innovative set of…

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