ETNA Broker Suite

All-in-one White Label Trading Platform for Online Broker-Dealers and Digital Advisors

  • Intuitive HTML5 trading terminal runs in any web browser
  • White label multi-asset brokerage platform
  • Convenient "pay-per-use" subscription plans
  • Trading APIs and Widget Designer for FinTech developers
ETNA Trader for Broker-Dealers
ETNA OMS with Broker Back Office

ETNA Mobile

Unleash the power of mobile trading with our full featured apps for iOS and Android

  • Customizable screen layout and settings
  • Streaming market data, including depth of market (Level II)
  • Seamless real-time synchronization with the web platform
  • Options Trading and Option Chain
  • Price Alerts with push notifications
ETNA Trader Mobile
ETNA OMS with Broker Back Office

ETNA Middle and Back Office

Streamline trade lifecycle, back office operations and compliance in one place

  • Complete control over trade execution
  • Automated pre- & post-trade compliance
  • Trading platform management
  • Order creation, fractional shares and allocations
  • API for robo-advisors and FinTech Startups
ETNA OMS with Broker Back Office


 Grow business by offering traders innovative software and reducing operating costs at the same time. Deliver convenient trading experience and increase trading volumes. Pay-per-use white label trading platform.

Digital Advisors

Launch a digital advisor within days and focus on your unique value proposition while we take care of all the technology needs of a modern robo-advisor. Client Dashboards, Portfolio Rebalancing, OMS and Back Office.

Trading Educators

White Label online trading simulator is a perfect educational tool to educate the next generation of online investors. Customize trading rules, control student access and progress with back office portal.

White Label Trading Technology for Online Brokerage, Advisory and FinTech Firms

ETNA provides a front to back white label software solution to run an online brokerage business. ETNA's white label stock and options trading platform includes Web Trader and Mobile Trading Terminals, OMS, Middle and Back Office. Turn-key stock trading technology is seamlessly  integratable via API with execution venues, clearing and market data providers of choice. ETNA Trader is an all-in-one solution for brokerages focused on self-directed investors. Conveniently packaged as platform-as-a-service ETNA Trader removes the burden of maintaining costly IT teams and infrastructure. Our team of seasoned FinTech developers also help customizing the platform.

ETNA Digital Advisor is a white label platform for robo-advisors,  fund managers and RIAs.  Expand brokerage offering with digital advisor platform to increase trading volumes and tap into new audiences. Digital Advisory platform is dedicated for businesses focusing on passive investment management.  ETNA facilitates the launch of new wealth management products and services, while WealthTech firms focus on developing unique algorithms.

ETNA's trading technology suite takes care of execution, trade lifecycle, pre- and post-trade risk, margin requirements, account balances, trade allocations, compliance and reporting, FIX protocol connectivity, reconciliation of account information with the executing/clearing broker, OATS reporting and many other essential functions of an online brokerage business.

From the blog

How to grow a brokerage business with trading APIs?

A stock trading API can open up new markets for brokerages and revolutionize how digital wealth management business is done. Schedule a call to know how!

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Why Fractional Shares are So Important For Retail Investing?

Fractional shares have proven to be an important innovation for the finance industry, namely online investing. When you think of a share, such as one stock of Apple (NASDAQ: AAPL), you likely think of a whole share. Each whole share, in turn, can be thought of as a slice of the company and its equity.…

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ClickIPO and ETNA Trader Open Access to IPOs

We are glad to announce that ETNA Trader and ClickIPO have finalized the integration of their platforms. Brokers that run on ETNA Trader white label platform can now take advantage of this integration and extend their offering by providing access to IPOs and follow-on offerings to individual investors. In a world of commission-free online trading…

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ETNA Trading API at the Benzinga FinTech Awards

We are happy to share that ETNA Trading API is nominated at the Benzinga Global FinTech Awards 2019 in Investing>Best Trading Technology Category.

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Season’s Greetings from ETNA Trader!

From all of us at ETNA Trader we wish you very merry and joyful holidays. May these festive days be filled with love and peace. Thank you for your business in 2019 and here’s to a more successful 2020. As the year comes to an end, let’s review what has become true in 2019: Digital…

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