Web Trader

All-in-one White Label Trading Platform-as-a-Service for Online Broker-Dealers

  • Web trading platform for self-directed investors
  • Intuitive web user interface
  • White label multi-asset brokerage platform
  • Digital Account Opening and Funding
  • Extendable widget-based trading platform with APIs and tech support
web trading platform ui
ETNA OMS with Broker Back Office

Broker Back Office

Streamline trade lifecycle, automate back office operations and compliance in one place

  • White label web-based broker back office with API
  • Manage full trade lifecycle
  • Order placement, fractional shares and allocations
  • Risk Management, pre- & post-trade compliance
  • Users, accounts and trade management
  • API for digital advisors and FinTech Startups
broker back office
ETNA OMS with Broker Back Office

Digital Advisor

White Label Digital Wealth Management Software for  Advisors and RIAs

  • Digital Account Opening and Funding
  • Customer Risk Profiling
  • Interactive Investor Dashboards
  • Advisor Dashboards
  • Automated Compliance and Back Office
  • Portfolio Rebalancing
  • Convenient device-neutral interface
White Label Digital Advisor Platform
ETNA OMS with Broker Back Office

Mobile Trading

Unleash the power of mobile trading with a full featured apps for iOS and Android

  • Streaming market data, including depth of market (Level II)
  • Mobile Options Trading and Option Chains
  • Real-time Price Alerts with push notifications
  • Seamless real-time synchronization with the web platform
ETNA Trader Mobile
ETNA OMS with Broker Back Office

Stock Trading API

White Label API for FinTech firms building digital wealth management apps with live trading

  • Live equities and options trading
  • Real-time market data
  • Fractional shares trading support
  • Trade Allocations
  • Broker Back Office
Stock trading api
ETNA OMS with Broker Back Office

Trading Simulator

White Label Paper Trading Platform for online brokers and educational firms

  • Lifelike equities and options trading
  • Real-time market data
  • Option Chains (multi-legs, OCO, OTO)
  • Simulated Compliance
  • Leaderboards, gamification tools
  • Customizable alerts engine


 Grow business by offering traders innovative software and reducing operating costs at the same time. Deliver convenient trading experience and increase trading volumes. Pay-per-use white label trading platform.

Digital Advisors

Launch a digital advisor within days and focus on your unique value proposition while we take care of all the technology needs of a modern robo-advisor. Client Dashboards, Portfolio Rebalancing, OMS and Back Office.

Trading Educators

White Label online trading simulator is a perfect educational tool to educate the next generation of online investors. Customize trading rules, control student access and progress with back office portal.

White Label Trading Technology for Online Brokerage, Digital Advisors and FinTech Firms

ETNA provides an all-in-one white label software solution to run an online brokerage or digital wealth management business.

ETNA's white label trading platform features Web Trader and Mobile Trading Applications, Middle and Back Office and Trading APIs. Turn-key stock trading technology is seamlessly  integrated via API with execution venues, clearing and market data providers of choice.

ETNA Trader is an all-in-one solution for brokerages focused on self-directed investors and commission-free trading. Conveniently packaged as platform-as-a-service ETNA Trader removes the burden of maintaining costly IT teams and infrastructure.

ETNA Digital Advisor is a white label platform for managing passive investments. Designed for robo-advisors,  fund managers and RIAs, ETNA Digital Advisor is a perfect opportunity to expand brokerage offering with advisory services to increase trading volumes and attract new clientele. ETNA facilitates the launch of new wealth management products and services, while WealthTech firms focus on developing unique algorithms and personalized customer experience.

ETNA's trading technology suite takes care of execution, trade lifecycle, pre- and post-trade risk, margin requirements, account balances, trade allocations, compliance and reporting, FIX protocol connectivity, reconciliation of account information with the executing/clearing broker, OATS reporting and many other essential functions of an online brokerage business.

How Fractional Shares Trading Works in Modern Online Investing Apps

Fractional shares trading becomes easier with the latest online trading technology. Fractional shares trading has gained momentum over the last few years and has proven to be an important innovation for digital wealth management and online investing industries. When you think of a share, such as one stock of Apple (NASDAQ: AAPL), you likely think…

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Brokers prepare for the Consolidated Audit Trail (CAT)

ETNA helps brokers get ready for consolidated audit trail from converting order event data to creating and submitting the files for self-reporting brokers.

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How Can I Practice Trading?

With markets being so volatile recently and more free time on hands, now is a great time to learn new skills like online investing with paper trading software and brush up your skills with a stock trading simulator. Markets are fast changing, technologies constantly evolve, and the strategies that are making you money today might…

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5 Tips to Pick a White Label Trading Software

What is a white label trading software and why the rising number of online broker-dealers and wealth management firms switch to this model? It’s a lesson that mass-market retailers learned a generation ago: white label products sell. Grocery stores offer store-branded versions of everything from cereal to pasta sauce for less than the bigger names,…

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Season’s Greetings from ETNA Trader!

From all of us at ETNA Trader we wish you very merry and joyful holidays. May these festive days be filled with love and peace. Thank you for your business in 2019 and here’s to a more successful 2020. As the year comes to an end, let’s review what has become true in 2019: Digital…

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