The Rise of Self-Directed Investing in a Digital World

The rise of computers, smartphones, the Internet, and other technologies have greatly changed the way we live our lives. Essentially, every industry and every aspect of our lives has been impacted by these technologies, including investing. Increasingly, investors are cutting out expensive wealth managers, instead taking a “Do-it-Yourself” approach – self-directed investing, and controlling their…

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3 Steps to Launch a Robo-Advisor Software Platform and Bring your Business Online

robo advisor software

From high-frequency trading to long-term investing, computer algorithms are taking over online investment sector at a breathtaking speed. The modern technology, exponential growth of AI and machine learning has made it possible for wealth managers to provide digital financial advice using robo-advisor software to their clients and created a whole new division in FinTech – WealthTech. Since…

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ETNA Trader at the Benzinga FinTech Awards 2018

End of the year is a hot time for awards, rating and ceremonies. For the 3rd consecutive year ETNA Trader has been nominated for the Benzinga FinTech Awards. Please take a moment to vote for us via sharing the link using any social media network of your choice. Here is the link:  We are…

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Happy Thanksgiving!

ETNA Thanksgiving

Happy Thanksgiving from all of us at ETNA! Thank you to our wonderful clients, employees and partners! Together we championed the idea that modern technology is a crucial part of successful online investing and we have built an amazing product upon that belief. We are proud to watch how the community of ETNA Trader’s users…

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5 Reasons To Outsource Technology Needs for A Growing FinTech firm

best online brokers

In “FinTech”, technology is at least half the battle. As new FinTech firms move up to cruising speed, there is a temptation to develop that technology in house. Proprietary trading platforms allow differentiation in a crowded market, or so the logic goes. Being a platfrom-as-a-service provider we, at ETNA, hear this every day to the…

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ETNA Trader Mobile v.2.31 is released: what’s new

Mobile Trading Platform

Check the new version of ETNA Trader Mobile Trading Application in the AppStore and GooglePlay markets. Along with general usability and performance improvements we have added some cool new features for a delightful trading experience on the go. We are sure both traders and our client brokers will benefit from these new additions to our…

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5 Easy Ways to Introduce Startups to the World


Recently we have been focusing a lot on FinTech startups strategies. The startup boom and FinTech revolution have created a whole new market of tools to introduce startups to the world faster and on the budget. Nowadays, there are plenty of things you can do to ease the transition to starting a new company. You can take…

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Why more FinTech Startups Outsource their tech needs?

Fintech Startups Outsource

This month we are launching a series of articles talking about why FinTech startups outsource more and more of their tech needs. Being for 15+ years in software development, including software development outsourcing and SaaS, we can clearly see the trend is going up: more and more FinTech startups outsource technology to stay competitive and efficient in the fast paced…

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