Why Fractional Shares are So Important For Retail Investing?
Fractional shares have proven to be an important innovation for the finance industry, namely online investing. When you think of a share, such as one stock of Apple (NASDAQ: AAPL), you likely think of a whole share. Each whole share, in turn, can be thought of as a slice of the company and its equity.…
Read MoreETNA Trader is a finalist at the Benzinga Fintech Awards 2018
We are honored to become a finalist of the Benzinga FinTech Awards 2018. It is the 4th year of nomination for ETNA Trader, a white label trading platform for brokers and digital advisors. Benzinga FinTech Awards was launched in 2015 to recognize financial technology companies and startups, mainly in the online investing, trading and digital…
Read MoreDirect Access Trading, how technology drove its success
When high speed and low cost of order execution are priorities for traders, direct access trading is often the answer. Through direct access trading (also called direct market access), assets like stocks and currencies can be traded via a direct connection to the market. There is no need to go through the traditional broker order…
Read MoreThe Rise of Self-Directed Investing in a Digital World
The rise of computers, smartphones, the Internet, and other technologies have greatly changed the way we live our lives. Essentially, every industry and every aspect of our lives has been impacted by these technologies, including investing. Increasingly, investors are cutting out expensive wealth managers, instead taking a “Do-it-Yourself” approach – self-directed investing, and controlling their…
Read More3 Steps to Launch a Robo-Advisor Software Platform and Bring your Business Online
From high-frequency trading to long-term investing, computer algorithms are taking over online investment sector at a breathtaking speed. The modern technology, exponential growth of AI and machine learning has made it possible for wealth managers to provide digital financial advice using robo-advisor software to their clients and created a whole new division in FinTech – WealthTech. Since…
Read MoreETNA is a finalist at the CTA Intelligence US Services Awards 2018
ETNA is honored to be shortlisted in CTA Intelligence US Services Awards 2018 in Best Trading and Execution Technology. ETNA Trader OMS with API and Back Office is becoming an industry standard and has been adopted by such firms as Tradier, AutoShares, WealthSimple, United Income.
Read MoreETNA Trader at the Benzinga FinTech Awards 2018
End of the year is a hot time for awards, rating and ceremonies. For the 3rd consecutive year ETNA Trader has been nominated for the Benzinga FinTech Awards. Please take a moment to vote for us via sharing the link using any social media network of your choice. Here is the link: https://benzingafintechawards.com/vote-2018/etna/ We are…
Read MoreHappy Thanksgiving!
Happy Thanksgiving from all of us at ETNA! Thank you to our wonderful clients, employees and partners! Together we championed the idea that modern technology is a crucial part of successful online investing and we have built an amazing product upon that belief. We are proud to watch how the community of ETNA Trader’s users…
Read More5 Reasons To Outsource Technology Needs for A Growing FinTech firm
In “FinTech”, technology is at least half the battle. As new FinTech firms move up to cruising speed, there is a temptation to develop that technology in house. Proprietary trading platforms allow differentiation in a crowded market, or so the logic goes. Being a platfrom-as-a-service provider we, at ETNA, hear this every day to the…
Read MoreETNA Trader Mobile v.2.31 is released: what’s new
Check the new version of ETNA Trader Mobile Trading Application in the AppStore and GooglePlay markets. Along with general usability and performance improvements we have added some cool new features for a delightful trading experience on the go. We are sure both traders and our client brokers will benefit from these new additions to our…
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