Broker-Dealer Regulation in the U.S.: what to expect?
Broker-dealer regulation in the U.S. is tight. And rightly so. After all, whether brokers work with stocks, currencies, bonds, or other financial instruments, broker-dealers often handle large amounts of money, including other people’s. Naturally, the U.S. government wants to keep bad actors out and maintain investor confidence. So, whether you plan to start your activity as…
Read MoreWhy Fractional Shares are So Important For Retail Investing?
Fractional shares have proven to be an important innovation for the finance industry, namely online investing. When you think of a share, such as one stock of Apple (NASDAQ: AAPL), you likely think of a whole share. Each whole share, in turn, can be thought of as a slice of the company and its equity.…
Read MoreDirect Access Trading, how technology drove its success
When high speed and low cost of order execution are priorities for traders, direct access trading is often the answer. Through direct access trading (also called direct market access), assets like stocks and currencies can be traded via a direct connection to the market. There is no need to go through the traditional broker order…
Read MoreThe Rise of Self-Directed Investing in a Digital World
The rise of computers, smartphones, the Internet, and other technologies have greatly changed the way we live our lives. Essentially, every industry and every aspect of our lives has been impacted by these technologies, including investing. Increasingly, investors are cutting out expensive wealth managers, instead taking a “Do-it-Yourself” approach – self-directed investing, and controlling their…
Read More3 Steps to Launch a Robo-Advisor Software Platform and Bring your Business Online
From high-frequency trading to long-term investing, computer algorithms are taking over online investment sector at a breathtaking speed. The modern technology, exponential growth of AI and machine learning has made it possible for wealth managers to provide digital financial advice using robo-advisor software to their clients and created a whole new division in FinTech – WealthTech. Since…
Read MoreHappy Thanksgiving!
Happy Thanksgiving from all of us at ETNA! Thank you to our wonderful clients, employees and partners! Together we championed the idea that modern technology is a crucial part of successful online investing and we have built an amazing product upon that belief. We are proud to watch how the community of ETNA Trader’s users…
Read More5 Reasons To Outsource Technology Needs for A Growing FinTech firm
In “FinTech”, technology is at least half the battle. As new FinTech firms move up to cruising speed, there is a temptation to develop that technology in house. Proprietary trading platforms allow differentiation in a crowded market, or so the logic goes. Being a platfrom-as-a-service provider we, at ETNA, hear this every day to the…
Read MoreETNA Trader Mobile v.2.31 is released: what’s new
Check the new version of ETNA Trader Mobile Trading Application in the AppStore and GooglePlay markets. Along with general usability and performance improvements we have added some cool new features for a delightful trading experience on the go. We are sure both traders and our client brokers will benefit from these new additions to our…
Read MoreHappy Independence Day from all of us at ETNA!
Happy Birthday America from all of us at ETNA Trader! She is 241 years old #IndependenceDay2017 #Happy4thofJuly
Read More5 Easy Ways to Introduce Startups to the World
Recently we have been focusing a lot on FinTech startups strategies. The startup boom and FinTech revolution have created a whole new market of tools to introduce startups to the world faster and on the budget. Nowadays, there are plenty of things you can do to ease the transition to starting a new company. You can take…
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