Creating award-winning financial software products since 2002

ETNA is a privately owned US-based company founded in 2002. ETNA's team has developed award-winning custom software for market leaders that are ranked in the Best Online Brokers review by Wall Street Journal Barron's Magazine and Investopedia. Among our clients are Sterling Trading Tech, INTL FCStone, SAXO Bank. Our flagship product  - white label online trading platform - is private labeled by top U.S. online broker-dealers, digital wealth management firms and robo advisors. Our trading technology enables fast-growing digital advisory startups and online investment platforms. Our mission is to democratize capital markets technology and enable financial services and products with the latest stock trading platforms and APIs.

Mobile Trading Apps


ETNA is governed by a team of seasoned professionals experienced in software development for capital markets and electronic trading long before "FinTech" was introduced.

Our management team brings a distinguished engineering pedigree to the table having architected systems for TD Ameritrade, Saxobank, Thinkorswim, Sogotrade, Sterling Trader, Allianz and GFT. Our entrepreneurial culture and world-class programmers enable ETNA to design market leading trading platforms.


ETNA Trader is a white label trading platform with web trader, innovative mobile apps,  middle and back office and APIs.  White Label Trading Platforms allows brokers to add their logo to ETNA Cloud Platform and launch within days. Middle and Back Office enables seamless trade lifecycle and automates compliance and reporting. Set of modern APIs allow FinTech startups reuse proven technology and build their own unique value proposition.

ETNA Digital Advisor is a white label software solution for robo advisors,  RIAs, fund managers and FinTech firms. Digital Advisor features client portal dashboards, portfolio rebalancing,  risk profiling, trade allocations, fractional shares trading.

ETNA's web trading software feature digital account opening and funding, trading APIs and Back Office. 

Improve Efficiency

Lower IT costs by leasing a trading platform vs. buying or building from scratch. Get access to the most modern trading technology.

Grow Business

Increase trading volumes and revenues by offering more trading ideas, research tools and better trading experience to customers.

Stay Competitive

Stay ahead of your competition and improve customers loyalty by offering a state-of-the-art web and mobile trading terminals.