Our team has been creating award-winning financial software products since 2012

ETNA is a privately owned US-based company founded in 2002. ETNA's team has routinely developed custom software for market leaders that was ranked in the Best Online Brokers review by Wall Street Journal Barron's Magazine. Among our clients are Tradier, eOption, Lightspeed, Sterling Trader, Vision Financial Markets, SAXO Bank, Allianz, Blaze Portfolio Systems. Our flagship product ETNA Trader - white label online trading platform - is already private labeled by top US retails brokers. Our trading technology powers many of the fast-growing robo advisors and alternative investment platforms in the United States and Canada. Our mission is to democratize capital markets technology and provide small to mid size financial services firms with the latest trading software-as-a-service.

ETNA Team

Leadership

ETNA is governed by a team of seasoned professionals experienced in software development for capital markets.

Our management team brings a distinguished engineering pedigree to the table having architected systems for TD Ameritrade, Saxobank, Thinkorswim, Sogotrade, Sterling Trader, Allianz and GFT. Our entrepreneurial culture and world-class programmers enable ETNA to design market leading trading platforms.

Product

ETNA Trader is a white label online trading platform with an HTML5 front end featuring intuitive and lightning fast drag'n'drop (DND) layout and widgets designer.  Our set of innovative mobile apps for iOS and Android include smart watch investing app. They are fast, feature rich and provide outstanding capabilities for personalized trading from the palm of your hand. ETNA Trader also includes an OMS with Cloud Back Office for managing trade lifecycle and compliance. It is available as a part of ETNA Trader for Brokers Suite, or separately  through our state-of-the-art OMS API. Our OMS API with Back Office has become an industry standard and powers some of the biggest names in robo-advising movement and alternative investment platforms.

Reduce Costs

Lower IT costs by leasing a trading platform vs. buying or building from scratch. Get access to the most modern trading technology.

Increase Revenues

Increase trading volumes and revenues by offering more trading ideas, research tools and better trading experience to customers.

Stay Competitive

Stay ahead of your competition and improve customers loyalty by offering a state-of-the-art HTML5 and mobile trading terminals.