Creating award-winning financial software products since 2002

ETNA is a privately owned US-based company founded in 2002. ETNA's team has routinely developed custom software for market leaders that was ranked in the Best Online Brokers review by Wall Street Journal Barron's Magazine. Among our clients are Tradier, eOption, Lightspeed, Sterling Trading Tech, Vision Financial Markets, SAXO Bank, Allianz, Blaze Portfolio Systems. Our flagship product  - white label online trading platform - is already private labeled by top U.S. retail broker-dealers. Our trading technology powers many of the fast-growing digital advisors and alternative investment platforms. Our mission is to democratize capital markets technology and provide small to mid size financial services firms with the latest trading software-as-a-service.

Mobile Trading Apps


ETNA is governed by a team of seasoned professionals experienced in software development for capital markets and electronic trading long before "FinTech" was introduced.

Our management team brings a distinguished engineering pedigree to the table having architected systems for TD Ameritrade, Saxobank, Thinkorswim, Sogotrade, Sterling Trader, Allianz and GFT. Our entrepreneurial culture and world-class programmers enable ETNA to design market leading trading platforms.

Industry Recognition

Best Online Brokers-Dealers in the U.S. choose ETNA Trader as a white label technology partner. In 2018 25% of the Best Online Brokers by Barron's WSJ Magazine private labeled ETNA Technology in some way. We proudly serve  WealthTech firms and online brokerages.  ETNA Trader white label trading platforms have been featured by Investopedia.


ETNA Trader is a white label online trading platform with an HTML5 front end featuring intuitive and lightning fast drag'n'drop (DND) layout and widgets designer.  Our set of innovative mobile apps for iOS and Android include smart watch investing app. They are fast, feature rich and provide outstanding capabilities for personalized trading from the palm of your hand. ETNA Trader also features Middle and Back Office for managing trade lifecycle and compliance. It is available as a part of ETNA Broker Suite, or separately through our state-of-the-art OMS API.

In 2017 ETNA Introduced White Label Digital Advisor, a white label software solution for robo advisors,  RIAs, fund managers and FinTech firms. Client Portal Dashboards, Portfolio Rebalancing, Fractional Shares Trading, Digital Account opening and funding, Trading APIs and Back Office. All these features and many more are part of the ETNA Digital Advisor Platform.

Reduce Costs

Lower IT costs by leasing a trading platform vs. buying or building from scratch. Get access to the most modern trading technology.

Increase Revenues

Increase trading volumes and revenues by offering more trading ideas, research tools and better trading experience to customers.

Stay Competitive

Stay ahead of your competition and improve customers loyalty by offering a state-of-the-art HTML5 and mobile trading terminals.