Online Trading Terminal for Broker-dealers

White Label Online Trading Terminal for brokers by ETNA provides a cutting edge trading technology for online broker-dealers. Streaming quotes and charts, Level II and price alerts combined with a responsive layout allow your online brokerage to stay competitive in a fast changing world of online investing. ETNA Trader is an online trading terminal for the next generation of online broker-dealers and trading firms. Built on HTML5 technology, ETNA Trader frontend has the perfect combination of advanced features and usability. From one screen to a dozen, our online trading terminal adjusts to any number of displays.

Easy interface customizations, modern open APIs to integrate 3rd party trading tools and platform accessibility from any web browser, - these are the things that matter for modern online traders. ETNA Trader is a "trading browser" within a web browser. Step into the future of online trading with ETNA's online trading terminal for brokers!

online trading terminal

Why ETNA's Online Trading Terminal?

  • White Label.  Seamlessly add your logo, create custom design themes and pick the language for your online trading terminal. Create sub-instances, trading groups and companies within your trading platform. ETNA Online Trading Terminal was designed to be a 100% white label software. It is intuitive and easy as 1-2-3 to add you brand and customize the setup to reflect your firm's identity.
  • Customizable. Create  and save unlimited custom dashboards and widgets with ETNA Trader.  Use our comprehensive API and Widget Designer module to connect to 3rd party web trading tools and create unique trading experience for your traders. Zero programming skills required.
  • Mobile Trading Terminals. We believe in "mobile first" experience, so we created state of the art mobile apps for iOS and Android devices, including an AppleWatch app for the ultimate control and trading on the go. All mobile apps are seamlessly synchronized with the online trading terminal in real time.
  • Data agnostic. Use one of pre-integrated connections or pick your own preferred partners market data vendor, custodian and execution venues. ETNA is an independent technology provider. All our software is  a proprietary technology developed in-house. Our expert technical team and support will handle the integrations and guide you through a certification process if the need be.
  • Broker Back Office. Centralized user management module with cloud back office to control every aspect of your brokerage business in real time. Web-based and available from anywhere where the Internet connection exists.
  • Online Trading Simulator/Paper Trading Mode. Enhance team skills, test strategies, launch online trading competetitions and train people with an online trading simulator.
online trading terminal
Online Trading Terminal with Back Office

Automate Back Office Operations

Web-based back office gives admin users control over every aspect of their professional trading terminal in real time. Permissions can be granted to pre-defined groups or individual accounts.

  • Edit and place trades for users
  • Change user margin requirements
  • Set trading permissions with a securities master database
  • Define items for attention to approve or disapprove trades before they're sent for execution
  • Route individual user orders to preferred destinations

Online Trading Terminal Features

Live Charts

Our advanced streaming charts feature built-in technical indicators with the ability to create new indicators and drawing tools for Fibonacci, trend lines, text, and geometric shapes.

Level II Market Depth

Trade through the order book. Time-stamped with quantity and venue. Rearrange and add new information columns.

3rd Party Apps

Widget Designer allows integration of social trading tools and stock screens. RESTful API to incorporate 3rd party back office systems and supplementary front ends.

Direct Market Access

Route orders to one of several venues based on pre-defined rules. ECNs, dark pools, brokers, liquidity providers.

Options Trading

Multi-leg option orders to build complex options strategies. P&L and Probability Calculator. Customizable options chain layout. View Greeks for each leg and implied volatility.

Order Types

One Cancels Other (OCO) and One Triggers Other (OTO) including forex. Custom orders may be configured to fit client specifications.


Stocks, options and futures trading available with FX and cryptocurrencies coming soon. REITS and Single Asset REITS. Other asset classes can be added based on client preferences.

Risk Management

Define high-priority issues and get real-time alerts. Configurable order routing. Business rule engine. Real-time margin calculations.

Customizable Layout

Change dashboard color options and logo. Drag-and-drop interface, zoom in and out while the platform resizes dynamically. Multiple tabs for each screen. Compatible with multi-screen desktops.