Trading Software Platform for Broker Dealers

Your Complete Platform for Growth, Compliance,
and Modern Client Experience

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Scalable Mobile & Omnibus Structures

Access from any device; omni-channel support for privacy, efficiency, and bulk account management.

Sophisticated OMS/EMS

Manage order routing, allocation, approvals, and risk across multiple asset classes in one environment.

Embedded Compliance & Security

Automated FINRA, SEC, CAT, TRACE, and Omnibus compliance— reduce audit risk and reporting overhead.

Multi-Custodian Flexibility

Integrate seamlessly with all major custodians for operational freedom and cost efficiency.

ETNA BD Platform Features

Advanced technology that grows with your firm

Advanced Multi-Asset Trading Platform

Asset Coverage: Trade Stocks, Fractional Stocks, Options, Mutual Funds, IPOs, and UITs—seamlessly from one portal.
Fractional Shares: Democratize access to high-value stocks for broader retail appeal and improved portfolio diversification.
Integrated IPO & UIT Support: Streamline product rollout and facilitate unique client opportunities.

Advanced Options Trading Suite

Simulators & Analytics: Backtest, simulate, and analyze multi-leg trades. Leverage real-time Greeks and scenario modeling.
Supervisory & Limit Controls: Built-in risk and compliance rules at the front, middle, and back office.

Multi-Custodian Connectivity

Direct Integrations: 12 Clearing and 16 Execution venues supported natively—eliminate manual interfaces, lower cost, streamline risk, and optimize execution quality.
Negotiate on Your Terms: Aggregate volume and access multiple venues to secure better rates for your firm and your clients.

Proprietary Social Media Index & AI Investment Insights

ETNA Social Sentiment Index: Monitors millions of real-time data points across leading social platforms, measuring crowd sentiment, volatility alerts, and emerging sector trends.
AI-Driven Investment Advice: Leverages natural language processing and machine learning to generate actionable signals, identify sentiment-driven market moves, and present curated research for both advisors and clients.

Enhanced Market Data & Research

Next-Gen Data Feeds: Stay ahead with deep market data, real-time quotes, and full Fundamental/Technical research packs covering global instruments.
Integrated Research Tools: Access analyst ratings, market surveillance, and screening—all inside your workflow.

Automated FINRA Risk Management

Surveillance & Pre-Trade Controls: Automated compliance with real-time flagging, exposure checks, and suitability logic.
Audit-Ready Reporting: Instant, end-to-end traceability for trades, surveillance, and client records.

Real-Time APIs & Mobile Apps

All-Device Access: Trade, monitor, and manage risk through native Android, iPhone, iPad, and Apple Watch apps.
Custom Workflows & Automation: Open APIs enable custom integrations and advanced automations for your IT and business teams.

Paper Trading Environment

Train & Test Risk-Free: Onboard new clients, test strategies, and educate staff in a simulated environment.

Flexible Digital Onboarding & KYC

Modern Client Onboarding: Automated digital applications, e-signatures, integrated KYC procedures, and secure document upload reduce drop-offs and speed up approvals.
ACAT/DTCC Client Transfers: Frictionless, automated asset transfers and custody changes—accelerate client growth.

ACH & Plaid Account Funding

Seamless Funding: Clients fund instantly using ACH or fast-track account linking with Plaid, reducing friction and fraud risk.

Advisory & Retail Trading Integration

Advisor Platform “Stitched” with Retail: Advisors seamlessly place trades for clients with compliance guardrails, while retail clients access the same technology stack for self-directed investing. Back-office integration ensures smooth transitions, consolidated data, and holistic reporting.
Dual-Licensed Platform: Integrated support for Registered Investment Advisors and Broker Dealers in a single compliant environment.