Best Portfolio Management Software for Advisors: A 2025 Guide

In today’s fast-changing financial landscape, selecting the best portfolio management software for advisors is essential for U.S.-based RIAs and financial professionals. The right solution can streamline operations, improve the client experience, and support firm growth. This guide reviews top options, outlines must-have features, and explains how ETNA’s advisor platform stands out in 2025.

Why Portfolio Management Software Matters for RIAs

Managing client portfolios manually is no longer viable in today’s digital-first environment. RIAs face growing operational complexity, client expectations for transparency, and increasing regulatory demands. Manual workflows often result in:

• Costly errors in allocation and performance reporting
• Time-consuming onboarding and data entry
• Lack of integration between systems (CRM, custodians, compliance tools)
• Poor visibility into client performance and risk exposure

Portfolio management software addresses these pain points by offering automated, integrated, and scalable solutions that enable firms to operate efficiently and deliver a better client experience.

Choosing the best portfolio management software for advisors helps RIAs avoid manual errors, stay compliant, and better serve clients at scale.

Core Features of the Best Portfolio Management Platforms

When choosing software, advisors should evaluate the following core capabilities:

• Portfolio Rebalancing: Automated tools to maintain target allocations, reduce risk, and respond to market changes.
• Reporting & Performance Tracking: Real-time insights, branded reports, and tax-aware performance metrics.
• CRM & Custodian Integrations: Bi-directional syncing with key partners and data sources. 
• Compliance Tools: Built-in KYC/AML workflows, suitability checks, audit trails, and alerts.
• White-Label Customization: Branded dashboards, advisor/client apps, and API-based personalization.
  

Portfolio Management Software vs. Investment Management Software

These terms are often used interchangeably but serve distinct purposes:

• Portfolio Management Software focuses on day-to-day advisor workflows: asset allocation, rebalancing, client onboarding, and reporting.
• Investment Management Software typically refers to tools used by portfolio managers and analysts to research, construct, and monitor investment strategies, often with advanced analytics.

For independent advisors and RIAs, a portfolio management platform is essential – even without a full research desk. It ensures operational control, enhances service delivery, and supports compliance across the client lifecycle.

Top Portfolio Management Software for Advisors in 2025

Editor’s Note: This table is based on publicly available information and editorial analysis as of mid-2025. While we strive for accuracy, product features may evolve and should be verified with each provider. This content reflects our editorial opinion and is intended for general informational purposes only.

How ETNA Combines Portfolio Management and Rebalancing

ETNA offers an integrated, customizable platform designed to simplify portfolio management and automate investment workflows and compliance. Here’s what sets it apart:

• Portfolio Management Engine: Includes model portfolio creation, client assignment, real-time performance, and tactical rebalancing.
• Automated Rebalancing: Provides automated portfolio updates, optimized asset allocation, and model management tools.
• Order Management System (OMS): Built-in OMS streamlines trading across custodians, with execution venue flexibility.
• White-Label Platform: Fully brandable advisor and investor apps, customizable interfaces, and dashboard modules.
• API & Data Integrations: Supports third-party integrations across CRMs, custodians, and planning tools.

If you’re seeking the best portfolio management software for advisors that also includes trading, and white-label flexibility, ETNA is a strong candidate.

Benefits of Portfolio Management Software

• Efficiency: Automate time-consuming tasks like onboarding, rebalancing, and reporting.
• Client Engagement: Provide intuitive mobile apps, portals, and transparent reporting.
• Informed Decisions: Support advisor decision-making with AI-powered social sentiment analysis.
• Scalability: Support for growth, advisor teams, new business lines, and regulatory change.
  

Portfolio Rebalancing: Why It Matters?

Rebalancing helps advisors keep client portfolios aligned with their investment goals and risk preferences. With ETNA’s portfolio management tools, advisors can:

• Maintain target asset allocation through automated rebalancing
• Manage and update model portfolios efficiently
• Apply tactical adjustments as market conditions evolve

FAQ

What software do financial advisors use?
Advisors commonly use platforms such as Orion, Morningstar Office, Black Diamond, eMoney Advisor, and ETNA for portfolio and financial management.

How can advisors choose the right portfolio management software?
Key factors include integration with custodians, automation of rebalancing and reporting, scalability, ease of use, and support for compliance workflows. Many advisors also prioritize white-label capabilities and API access for custom experiences.

Can portfolio management software support multi‑custodian environments?
Yes. Leading platforms—including ETNA—are designed to work with multiple custodians, enabling advisors to manage diverse client accounts from a unified dashboard while maintaining operational control and data consistency.

Conclusion

Choosing the right portfolio management software is critical to delivering high-quality service, meeting regulatory expectations, and scaling your advisory practice. ETNA’s platform brings together advanced rebalancing logic, performance tracking, and compliance tools in one customizable SaaS solution, making it a smart choice for modern financial advisors in 2025.

Ready to explore how ETNA can support your firm? Schedule a demo or contact our team today.