05.06.2025
In 2025, simply offering a mobile trading app is no longer enough. Today’s investors, advisors, and financial professionals expect a unified experience—one where orders, portfolios, notifications, and analytics are perfectly synchronized across web and mobile platforms. ETNA’s white-label trading platform delivers just that: a seamless, on-the-go trading ecosystem for broker-dealers, registered investment advisors (RIAs), and educators.
With ETNA, clients can start a trade on their desktop terminal, monitor it on their phone, and receive real-time alerts on their Apple Watch—all under your brand. This level of integration is now the baseline expectation in a mobile-first financial landscape.
ETNA understands the unique needs of both broker-dealers and registered investment advisors. That’s why our platform offers dedicated mobile apps and modules designed specifically for each segment:
For Broker-Dealers:
Advanced trading tools, real-time order management, robust risk controls (including automated Pattern Day Trader enforcement), and seamless integration with clearing and compliance systems.
For Financial Advisors:
Comprehensive wealth management features, digital client onboarding, automated portfolio rebalancing, customizable client reporting, and compliance automation—all accessible via intuitive mobile and web apps.Both broker-dealers and RIAs benefit from ETNA’s unified mobile and web platform, built to support different workflows, account structures, and user needs.
Below are the key benefits that make ETNA’s mobile apps a competitive advantage for firms in 2025:
White-label customization:
Launch fully branded apps with your own logo, colors, and layouts—reinforcing your brand at every touchpoint.
Mobile access across devices:
iOS and Android support for true on-the-go trading. Advisors and clients can monitor portfolios and execute trades anytime, anywhere.
Biometric login and security:
Face ID, Touch ID, and fingerprint authentication for fast, secure access—reducing support calls and password resets.
Seamless desktop-mobile sync:
Portfolios, orders, and alerts update in real time across platforms, so clients can start a trade on desktop and finish on mobile with zero friction.
In-app onboarding and funding:
Open accounts, complete KYC, and manage transfers directly from the app—accelerating client activation and reducing manual paperwork.
Real-time alerts and notifications:
Stay informed with push, SMS, and email updates on trades, margin calls, and portfolio changes—helping clients and advisors act fast on market moves.
Built-in risk management tools:
Automate PDT enforcement, set order limits, and control exposure with real-time checks and audit-ready compliance tracking.
Advanced trading tools on the go:
Trade stocks and options, analyze portfolios, and monitor markets from anywhere—giving both active traders and long-term investors the tools they need.
Not all investors are the same. ETNA offers two distinct mobile trading experiences to serve both advanced traders and newcomers:
Advanced Mobile Trader:
Designed for active traders who need full-featured functionality in their pocket. Available for download on mobile platforms, including the App Store.
Basic Mobile Trader (Lite):
A simplified mobile app for new investors or those who prefer a clean, intuitive interface. Available for download on mobile platforms, including the App Store.
The next generation of investors and advisors won’t settle for web-only platforms or outdated mobile tools. They expect the best trading app experience, whether they’re checking performance from a tablet or trading options from their phone.
ETNA’s white label brokerage and financial advisor platform combines mobile flexibility, trading power, and compliance readiness—all under your brand.
Ready to launch a fully branded mobile trading experience? Contact us to book a demo.
Demo Financial Advisor Software
Manage portfolios with advanced rebalancing and real-time insights.
Access customizable client reports and streamlined compliance tools.
Designed for advisors seeking efficient client and portfolio management.
Demo Advanced Trading Platform
Test multi-asset strategies with real-time and historical data.
Analyze market depth, execute complex options, and algorithmic orders.
Ideal for refining strategies and risk management before live trading.
Demo Paper Trading Platform
Practice trading with virtual funds in real market conditions.
Simulate cash, margin, and day-trader accounts to gain experience.
Perfect for honing skills in a risk-free, customizable environment.
