ETNA Partners Ecosystem

Building the future of broker-dealer trading with integrated execution, clearing, market data,
and advanced trading capabilities

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The Fintech Trading Boom

$15.62B

Global Trading Platform
Market by 2030

Growing at 7.3% CAGR
from $9.57B in 2023

117M+

U.S. Active Trading App
Users

2023 retail participation reaching critical mass

36.6%

North America Market
Share

Largest regional market
for online trading

10%+

Fractional Share Transaction Volume

Fastest-growing retail
investing feature

ETNA's Technology Advantage

Multi-Asset Trading

Equities, options, fractional shares, ETFs, and IPO/UIT trading—all from a single, unified platform architecture.

Extended Hours Trading

Pre-market (4 AM), regular hours
(9:30 AM–4 PM), after-hours (4 PM–8 PM),
and 24x5 trading for global markets.

Seamless Integrations

Direct connectivity to execution
venues, clearing firms, and market
data providers with minimal
operational friction.

Multi-Custodian Support

Flexible custodian architecture
supporting broker-initiated,
fully-disclosed, and omnibus
account structures.

High-Performance Engine

Real-time order routing, sub-millisecond latency, and intelligent risk
management across all asset classes.

Advanced Analytics & Data

Real-time L2 market data, advanced charting, portfolio analytics, and AI-driven trading insights.

Execution Venues & Markets

Direct connectivity to major U.S. and global execution venues, ensuring best execution and minimal latency.

NYSE & NASDAQ

Direct market access to primary U.S. equities exchanges

Primary Listings

Options Exchanges

CBOE, ISE, Nasdaq PHLX, and regional options markets

Options Trading

ECNs & Alternative Markets

ARCA, BATS, EDGX for tier-1 execution quality

Best Execution

OTC & Market Makers

Over-the-counter execution for low-volume securities

Extended Coverage

Clearing Partners & Custodians

Integrated clearing and settlement with trusted, FINRA-regulated clearing firms and custodians.

Tier-1 Clearing Firms

Fully-disclosed and introducing broker relationships

FINRA Compliant

Prime Brokers

Institutional-grade clearing with margin optimization

Institutional

Multi-Custodian Architecture

Support for Apex, Pershing, Fidelity, and independent custodians

Flexible Structure

Settlement Services

T+1 settlement, margin funding, and daily reconciliation

Compliance Ready

Market Data Providers

Real-time, consolidated market data feeds powering advanced trading tools and client insights.

Level 1 & Level 2 Data

Real-time quotes, bid-ask spreads, depth of market

Real-Time

Historical Data & Analytics

Multi-year OHLCV data for backtesting and research

Research Grade

Corporate Actions Data

Dividend, split, and merger event tracking

Compliance Support

News & Alternative Data

Market news, sentiment analysis, and economic calendars

Advanced Analytics

IPO/UIT Trading Partner

Integrated IPO and unit investment trust trading, powered by Click Markets.

Click Markets Integration

Capabilities:

Real-time IPO pricing and availability
Seamless UIT order execution
Allocation tracking and settlement
Commission and fee automation
Compliance reporting and audit trails

Multi-Custodian Platform Architecture

ETNA supports flexible account structures and custody models to fit your business strategy.

Fully Disclosed Accounts

Direct client relationships
Individual account segregation
Full regulatory control
Premium pricing structure

Omnibus
Accounts

Consolidated client balances
Operational efficiency
Enhanced privacy
options
Optimized fund settlement

Introducing Broker Model

Clearing firm partnerships
Outsourced compliance
Lower capital
requirements
Risk management support

White-Label Custody

Private-label experience
Brand-controlled interface
Custodian-agnostic
operation
Scalable infrastructure

Partner with ETNA Today

Let us show you how integrated trading technology drives growth. Get in touch with our partnership team.