What is Direct Access Trading and How Technology Drove its Success?

HTML5 trading platform

When high speed and low cost of order execution are priorities for traders, direct access trading is often the answer. Through direct access trading (also called direct market access), assets like stocks and currencies can be traded via a direct connection to the market. There is no need to go through the traditional broker order…

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The Rise of Self-Directed Investing in a Digital World

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The rise of computers, smartphones, the Internet, and other technologies have greatly changed the way we live our lives. Essentially, every industry and every aspect of our lives has been impacted by these technologies, including investing. Increasingly, investors are cutting out expensive wealth managers, instead taking a “Do-it-Yourself” approach – self-directed investing, and controlling their…

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3 Steps to Launch a Robo-Advisor Software Platform and Bring your Business Online

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From high-frequency trading to long-term investing, computer algorithms are taking over online investment sector at a breathtaking speed. The modern technology, exponential growth of AI and machine learning has made it possible for wealth managers to provide digital financial advice using robo-advisor software to their clients and created a whole new division in FinTech –…

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5 Reasons To Outsource Technology Needs for A Growing FinTech firm

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In “FinTech”, technology is at least half the battle. As new FinTech firms move up to cruising speed, there is a temptation to develop that technology in house. Proprietary trading platforms allow differentiation in a crowded market, or so the logic goes. Being a platfrom-as-a-service provider we, at ETNA, hear this every day to the…

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ETNA Trader Mobile v.2.31 is released: what’s new

Mobile Trading Platform

Check the new version of ETNA Trader Mobile Trading Application in the AppStore and GooglePlay markets. Along with general usability and performance improvements we have added some cool new features for a delightful trading experience on the go. We are sure both traders and our client brokers will benefit from these new additions to our…

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Why more FinTech Startups Outsource their tech needs?

Fintech Startups Outsource

This month we are launching a series of articles talking about why FinTech startups outsource more and more of their tech needs. Being for 15+ years in software development, including software development outsourcing and SaaS, we can clearly see the trend is going up: more and more FinTech startups outsource technology to stay competitive and efficient in the fast paced…

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Mobile Apps are Key for Financial Inclusion

Mobile Trading Platform

Why FinTech startups shall think of going mobile first and how companies reimagine financial inclusion via mobile devices? When people think about the FinTech revolution, it’s natural to imagine a western or eastern country filled with innovation. The United States and China, for example, are top of mind whenever people speak on the evolvingFinTech environment.…

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Successful Robo-Advisor Companies Rely on OMS APIs

Robo-Advisor API

Find out how robo-advisor OMS API helps wealth tech companies launch faster and run more efficiently along with what an API really is. Did you know that 90 percent of Uber’s technology isn’t custom? Instead, the company’s code is built on top of APIs provided by platforms such as Google and Amazon Web Services (AWS).…

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ETNA Trader Video Tour

Join Roman Zrazhevskiy, our SVP of Product Strategy, as he gives a tour of our private label web trading platform, ETNA Trader. Share and stay connected with us for industry news and company updates Facebook Twitter LinkedIn YouTube    

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A Quick Look at Ripple

It may sound contradictory, but the Ripple network is going to be making a big splash in the financial world. Some would argue it already has, with the Fed releasing a research paper praising the technology and banks beginning to use it. So what exactly is Ripple? Ripple is an open source protocol for sending…

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