Trusted Online Stock Trading Software

Full suite of white label software applications to effectively run an online brokerage business. ETNA Trader is the next generation online stock trading software for broker dealers, featuring white label web and mobile trading frontend, middle and back office and APIs. ETNA's stock trading software can be customized and connected through API to 3rd party execution, clearing, analytics and market data providers. Affordable online stock trading software for brokers is 100% white label solution and comes with 24/6 technical email support.

online stock trading software

25% of Wall Street Journal Barron's Best Online Brokers private labeled ETNA Trader

HTML5 Trading Terminal

  • Drag-and-Drop (DnD) Widget-based Layout
  • Cross Browser Access
  • Live Interactive Charts
  • Real-time Streaming Quotes
  • Price Alerts
  • Easy to use Widgets Designer

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Mobile Trading Applications

Mobile Trading
  • Lightning fast iOS and Android Trading Apps
  • Live Charts and Quotes
  • Option Chain and Level II Support
  • Smart Watch Applications
  • Custom Themes and Multilingual

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Middle and Back Office

Robo-Advisor API
  • Built-in Compliance and Reporting Tools
  • Convenient Web Access
  • Full Admin Privileges
  • Market Data, Execution, Clearing Agnostic
  • Rules Engine
  • Securities Master Database

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Order Management System API

  • Configurable Order Routing
  • Full trade lifecycle
  • Options Strategies Support
  • Risk Management
  • API Access Provided
  • Customizable
  • Financial advising capabilities

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Why ETNA Trader?

Easy Integration

Modern Online Stock Trading Software with APIs ensures seamless integration. We realize you may already work with other partners. ETNA's FIX adapters and APIs make the setup easy and fast.

White Label

100% white label online stock trading software for brokers means you pick design, brands colors, software language to deliver the most personalized service to your end users.

Industry Standard

ETNA has been delivering superior online stock trading software for brokers for over 10 years. Our work has been highly rated by WSJ Barron’s Best Online Brokers Rating and recognized by many industry veterans.


Convenient usage-based pricing aligns client and ETNA objectives of maximizing performance, usability, trading volume, commissions and profits. Minimum setup costs.


Many of our tech experts are traders too, so they know how to create the best online stock trading software. We keep on education ourselves both technology and financial services wise. We've got you covered!


ETNA stays up to date with the current rules and regulations. We are monitoring what's new and improving our platform regularly. With ETNA Trader all you need for a business is a valid broker-dealer license.

Hosted Solution

Cloud hosted in AWS by default for better reliability, scalability and multi-tenancy. However, ETNA Trader can be deployed on clients' servers if necessary.

Modular Design

Comprehensive RESTful APIs and Widget Designer make ETNA's online stock trading software easy to customize and integrate with limited tech resources. Build up you unique value proposition on top of ETNA Trader.