ETNA will be at the 2015 International Traders Expo in New York

We are pleased to announce that we will be exhibiting at the 2015 International Traders Expo, a three-day event starting on February 28th and ending March 2nd at the Marriott Marquis in New York. Come see us at Booth 5306! Throughout the event we will be showcasing ETNA Trader, a white label and fully customizable online…

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Bitcoin & Exchanges – A Quick Primer

What is Bitcoin? Bitcoin. What is it? Bitcoin (known as BTC or XBT) is a decentralized, completely peer-to-peer, digital asset (some say currency, some say commodity) based on open source software that runs on millions of computers all around the globe. Being decentralized, there is no organization, bank, or government that controls Bitcoin. Any internet-connected…

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5 Reasons to Stop Building Trading Technology from Scratch

For reasons we cannot fathom, broker-dealers and FinTech firms are under the impression that buying a turn-key trading platform isn’t affordable. It seems like only a small clandestine group of tech-savvy Wall Streeters are aware that building a trading platform from scratch is more resource intensive and time consuming due to the plethora of known…

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ETNA Trader disrupts the FinTech scene by allowing developer piggybacking to drive innovation

ETNA challenges the conventional approach to creating financial technology applications and opens their code to FinTech firms looking to build new software. ETNA, a trading platform provider traditionally catering to broker-dealers, announced today that it is partnering with FinTech Startups as well as well established financial services firms launching new software based on ETNA’s Platform.…

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ETNA will be exhibiting at the SIFMA Tech 2014 – Come join us!

ETNA will be at booth #1427 showcasing its line of technology, including: ETNA Broker, a robust turnkey broker-dealer platform, ETNA Trader, a web based trading terminal with the best possible user experience, and ETNA Back Office, a fully compliant all-in-one solution for automation of back office operations for broker-dealers. Along with live demos, our team…

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ETNA will be exhibiting at SIFMA Operations Conference and Exhibition 2014

ETNA will be exhibiting at SIFMA Operations Conference and Exhibition 2014. Stop by our booth #1003 for a live demo of ETNA Broker, an innovative while labeled brokerage platform with advanced HTML5 web trading terminal, native mobile trading applications for iOS and Android and superior customizable middle and back office. ETNA Broker is designed to drastically reduce costs…

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Startup Financial Services Companies Come Of Age

With one eye on businesses abandoned in the wake of the financial crisis and the other on a new generation of investors, startup companies are now raising significant sums to challenge the hegemony of big banks and investment firms. Since the beginning of 2013, venture investors committed over $800 million in new funding to develop…

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Widespread adoption of cloud-based financial technology on the horizon

The financial services sector has been wary of implementing cloud-based financial functions into their organizations in the past, but a new survey has revealed that this could be about to change. The Empowering Modern Finance: The CFO as Technology Evangelist report, published by Oracle, Accenture and Longitude Research, polled the opinions of 1,275 finance and…

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IDC Financial Insights Releases Top 10 Predictions for 2014

IDC Financial Insights hosted a web conference “IDC Financial Insights 2014 Predictions: Worldwide Financial Services” highlighting the top 10 predictions for the year ahead: Overall IT Spend in Financial Services Will Exceed $430 Billion in 2014 and Will Exceed $0.5 Trillion by 2020; Consolidation and Cooling Emerging Markets Will Make Impact. Institutions Will Leverage Their…

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