ETNA will exhibit at SIFMA Financial Services Technology Expo held June 14-16, 2011, at the Hilton New York. Look for Etna’s exhibit at Booth 1615. ETNA Software could not miss a major event such as SIFMA FSTE 2011 in New York. The year 2011 is an important time for the global financial markets, with new regulations taking effect and new technical possibilities becoming available for market participants. ETNA Software has concentrated on new market trends and innovations development. “We find the right solutions for the problems that financial services companies face with new regulations,” said Alex Rusinov, EVP of ETNA Software. “SIFMA FSTE is one of the largest annual financial services technology events, which gathers thought leaders from all over the world. We are open to ideas and discussions regarding compliance, new reporting standards, and electronic trading,” Rusinov said. ETNA Software will showcase the latest versions of its electronic trading solutions, which include ETNA Robot, a robust trade executions platform for those looking for a low latency and high frequency automated trading platform; and ETNA Trader, an online electronic trading platform that can be white-labeled for trading stocks, mutual funds, futures, FX and other asset classes. ETNA Trader includes complete infrastructure and is easily customized, which makes it the ideal choice for broker-dealers. ETNA Software will be exhibiting at booth 1615.